TURNING DEALERSHIP CUSTOMER DATA INTO PROFITABLE RESULTS


Every Canadian car dealership has a customer database full of untapped potential business opportunities. We help dealers make sense of their customer data and turn those potential opportunities into reality by delivering smarter marketing solutions.

Wellington is your dealership's database marketing quarterback.

What type of campaign do you want to launch and when do you need it done? We provide car dealers with the customized, timely solutions they need that will save time and generate immediate results.
INTEGRATED MARKETING
INTEGRATED MARKETING
Fully-integrated marketing allows dealers to launch marketing campaigns through a seamless, hassle-free process. We handle all of the marketing complications so you can focus on selling your services.
Data Mining
Data Mining
Specific, accurate database extractions that generate maximum ROI from outbound marketing, while also providing valuable insight into smaller segments of the entire customer database.
Digital Media Content
Digital Media Content
Showcase products & services and engage with customers on a whole new level using contemporary digital media on your website and outbound marketing.
Outbound Calls
Outbound Calls
Streamline your campaigns and alleviate the demands on your staff with our outbound call specialists or improve the processes in your BDC through outbound call training.
Advisor Analysis
Advisor Analysis
Analysis of advisor right-selling to identify potential areas of improvement and increase labour sales per repair order over the long-term.
Social Media Management
Social Media Management
Maintain a consistent marketing message across all digital platforms by promoting current events and customer opportunities on dealership social media platforms.
CSI Follow-up
CSI Follow-up
Evaluate customer satisfaction, address any concerns to improve CSI scores and give customers an opportunity to voice their opinion on potential improvements to the customer experience.


“Wellington Consulting has been a trusted partner for over 25 years. Our relationship with their team continues to generate business growth every single day. Any dealer looking to utilize their customer data more effectively will benefit greatly from their expertise.“

Bryndon Davies – President
Parkway Honda


Successful marketing requires three crucial components: a specific customer database selection, creative and targeted messaging, and effective campaign delivery through the customers' preferred communication channel.

There is only so much time in every day. Despite the best of intentions, many dealers are not equipped to manage the entire marketing process internally. Most third-party marketing vendors demand a premium price - but often can't accomplish all three of the above campaign requirements effectively.
You want results. Our proven strategies will exceed your expectations.

Wellington currently partners with over 50 Canadian car dealers from varying automotive brands, collaborating with every dealer to implement their ideal marketing strategy. Our turnkey solution allows dealership staff and management to remain focused and productive on running their departments while we handle the complications of marketing campaign delivery.

In the event of staff or management turnover, our clients’ marketing strategies are never disrupted, and we are happy to provide support, guidance, and training for new team members.

Ultimately, we want to help dealers maximize the value of their customer data by using it to immediately increase Service & Sales Department business and to improve the long-term efficiency and effectiveness of dealership operations.

  • Measure our client support response time in minutes, not hours or days.

  • No additional software or software training requirements.

  • Simple month-to-month pricing; no contracts or long-term commitments.

Parkway Honda Mississauga Honda Donway Ford Yonge-Steeles Ford Agincourt Nissan Acura East Kitchener Kia

GET IN TOUCH

Every dealership's needs are different. Please provide details on your current marketing objectives or any struggles you are experiencing.
We will be in touch shortly.

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