What car dealers need from their marketing:

Campaigns that engage highly-targeted customer segments with relevant, personalized content.

How can dealers achieve marketing success consistently?

By collaborating with experienced and reliable marketers, dealers gain access to industry best practices and are able to implement strategies that will immediately generate results.

With over 30 years experience, dealers that partner with Wellington generate significantly greater return on their marketing investment and possess stronger customer database retention. Most importantly, they experience a lot less marketing-related headaches.

“Wellington Consulting has been helping us successfully communicate with our customer database for over 25 years. Any dealer focused on customer retention and looking to increase business will benefit greatly from their expertise.”

Bryndon Davies – President
Parkway Honda

Think of Wellington as your dealership's marketing quarterback.

No matter what you need or when you need it, we will likely have a solution that works for you.
Fully-integrated marketing allows dealers to launch marketing campaigns through a seamless, hassle-free process. We handle all of the marketing complications so you can focus on selling your services.
Data Mining
Data Mining
Specific, accurate database extractions that generate maximum ROI from outbound marketing, while also providing valuable insight into smaller segments of the entire customer database.
Digital Media Content
Digital Media Content
Showcase products & services and engage with customers on a whole new level using contemporary digital media on your website and outbound marketing.
Outbound Calls
Outbound Calls
Streamline your campaigns and alleviate the demands on your staff with our outbound call specialists or improve the processes in your BDC through outbound call training.
Advisor Analysis
Advisor Analysis
Analysis of advisor right-selling to identify potential areas of improvement and increase labour sales per repair order over the long-term.
Social Media Management
Social Media Management
Maintain a consistent marketing message across all digital platforms by promoting current events and customer opportunities on dealership social media platforms.
CSI Follow-up
CSI Follow-up
Evaluate customer satisfaction, address any concerns to improve CSI scores and give customers an opportunity to voice their opinion on potential improvements to the customer experience.
Successful marketing campaigns require three crucial components: a specific, freshly cleansed customer database selection, a creative and targeted message, and effective message delivery through the customers' preferred communication channel.

There is only so much time in every day and despite the best of intentions, most dealers are not equipped to manage this entire process internally. Third-party vendors demand a premium price - but often cannot accomplish all three of the above campaign requirements effectively, and often offer sub-par customer support to dealers.
You want results. Our proven strategies will exceed your expectations.

Wellington currently represents over 40 Canadian car dealers from varying automotive brands, collaborating with every dealer individually month-in and month-out. Our turnkey solution allows dealership staff and management to remain focused and productive on running their departments while we handle the complications of marketing campaign delivery.

In the event of staff or management turnover, our clients’ marketing strategies are never disrupted, and we are happy to provide support, guidance, and training for new team members.

Ultimately, we want to help dealers maximize the value of their customer data by using it to immediately increase Service & Sales Department business and to improve the long-term efficiency and effectiveness of dealership operations.

  • Measure our client support response time in minutes, not hours or days.

  • No additional software or software training requirements.

  • Simple month-to-month pricing; no contracts or long-term commitments.

Parkway Honda Mississauga Honda Donway Ford Yonge-Steeles Ford Agincourt Nissan Acura East Kitchener Kia


Every dealership's needs are different. Please provide details on your current marketing objectives or any struggles you are experiencing.
We will be in touch shortly.

Latest News & Marketing Case Studies