Today's modern car dealer knows that their Service Department has the ability to create a serious boost to their bottom line.
Wellington Consulting gives dealers the ability to tap into the profitable opportunities in their customer data through intelligent database management and compelling marketing techniques.
Our goal is to help you increase repair order count, boost hours sold per repair order, and recapture lost customers from your competitors.
Think of Wellington as your dealership's personal data-mining team.
We provide dealers with proven, customizeable solutions that save valuable time and generate immediate results.
Digital Media Content
Social Media Management
Successful marketing requires three crucial components: a specific customer database selection, creative and targeted messaging, and effective campaign delivery through the customers' preferred communication channel.
There is only so much time in every day. Despite the best of intentions, many dealers are not equipped to manage the entire marketing process internally. Most third-party marketing vendors demand a premium price - but often can't accomplish all three of the above campaign requirements effectively.
You want results. Our proven strategies will exceed your expectations.
Wellington currently partners with over 50 Canadian car dealers from varying automotive brands, collaborating with every dealer to implement their ideal marketing strategy. Our turnkey solution allows dealership staff and management to remain focused and productive on running their departments while we handle the complications of marketing campaign delivery.
In the event of staff or management turnover, our clients’ marketing strategies are never disrupted, and we are happy to provide support, guidance, and training for new team members.
Ultimately, we want to help dealers maximize the value of their customer data by using it to immediately increase Service & Sales Department business and to improve the long-term efficiency and effectiveness of dealership operations.
- Measure our client support response time in minutes, not hours or days.
- No additional software or software training requirements.
- Simple month-to-month pricing; no contracts or long-term commitments.
GET IN TOUCH
Every dealership's needs are different. Please provide details on your current marketing objectives or any struggles you are experiencing.
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Latest News & Marketing Case Studies
This post is about how car dealers can use video to promote their Service Department as part of their overall marketing strategy. Here’s just a few interesting stats that should encourage dealers to start using video as soon as possible: YouTube is the second largest search engine in the world today right after Google (which owns YouTube) YouTube alone[…]
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The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures. This seasonal rush can lead to disorganization in Service Departments. More specifically,[…]
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Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while,[…]